Metavision International operates across two synergistic business units: IP Managment & Distribution and Channel Operation. Together, they form a complete value chain for immersive content in Asia.
Immersive Expedition
Metavision was one of the first companies who introduced Location-based, free roaming virtual reality experience to the general market. By working with respective producers, we have succssefully commercialized this new form of entertainment called Immersive Expeditions.
IP Management & Distribution
Metavision goes far beyond content distribution: we act as brand stewards for global cultural IPs in Asia. By localizing storytelling, executing nationwide marketing campaigns, and developing merchandise, sponsorship, and co-branded experiences, we grow IP value sustainably across multiple consumer touchpoints. Our expertise ensures international producers build not only audiences, but long-term cultural presence in Asia.
Our Services
Licensing & Localization – Adapting international content for Asian markets with cultural authenticity.
Regional Marketing – Running national campaigns, media partnerships, and influencer collaborations.
Merchandise & Sponsorships – Developing retail products, F&B tie-ins, and branded activations.
360° IP Growth – Building long-term cultural and commercial value for global producers in China.
By combining marketing expertise with deep cultural insight, we ensure every project resonates with audiences and thrives beyond its initial run.
Channel Operation
Through our immersive expedition centers, Metavision transforms content into unforgettable visitor experiences. Each venue combines multiple world-class productions with carefully curated retail, F&B, and educational programming, creating high footfall cultural destinations. Our channel operation arm handles daily operations, ground marketing, and customer engagement — ensuring both commercial sustainability and a consistently premium visitor journey.
Our Venues
8 centers across 5 major cities in China (Shanghai, Chengdu, Shenzhen, Xi’an, Wuhan).
Total commercial footprint exceeding 10,000 sqm.
Daily visitor capacity over 5,000.
Our Strengths
Turnkey Operation – Full management of ticketing, staffing, marketing, and customer service.
Premium Experiences – Multi-IP content programming combined with curated retail and F&B.
Cultural Destinations – High-traffic, family-friendly spaces aligned with city cultural strategies.
